2020
Year in review
Year in review
Our mission is to build solutions to reach today’s voters and empower tomorrow’s civic leaders. We spent this cycle developing new technology, collecting and enhancing political data, and sharing best practices across the ecosystem in order to help voters register, vote-by-mail, and get the information they need to show up to the polls.

In 2020, our core efforts were focused on:

Identification
Identifying those that are invisible to (or ignored by) traditional campaigning.

Mobilization
Accelerating voter registration and participation for every person, everywhere

Accessibility
Democratizing costly political technology for candidates, campaigns and causes.

Transparency
Reporting on our results to improve our collective methods, inform the ecosystem, and build a better future.
How did we do?
In collaboration with more than 100 partners and clients, our technology enabled millions of voters to participate in the electoral process for a fraction of the cost of traditional efforts. We are thankful to have been able to continue our work to make it easier (and safer) to participate in politics, run a successful campaign, and make a measurable impact:
805,113
1,277,203
Registration statuses checked through a CampaignOS embed
5,303,444
Registration Forms Mailed
471,500
Vote-by-mail application requests
More (confirmed) Registrations than Ever Before
We identified more than 12 million voters who are unregistered or incorrectly registered nationwide. Many of these voters are in the most vulnerable communities that are hard to reach through traditional methods, especially when COVID restricted outreach efforts.
In collaboration with dozens of partners and clients, we were able to reach millions of these voters with easy to complete and shareable tools.


805,000
*Confirmed registered (so far)

1,277,203
Voters who checked their registration status

104,016
Voters who requested a printed registration form through our embeds

181,738
Voters directed to online VR Portals via our embed
*Based on our initial analysis through December 2020.
We went looking for those without a voice.
We found more than a few.

More postage-paid participation
Facing the threat of a pandemic, the shortage of polling locations – and often the means to get to one – voters needed a way to safely participate. That’s why we developed tools to make it easy for voters to request a vote-by-mail application.
471,500
Total Vote-By-Mail requests
10,629
Requested Vote-By-Mail forms via email
271,368
184,922
Vote-by-mail applications requested by mail
STATE BY STATE BREAKDOWNS.

More gathering, less guessing
The data was put to use in multi-modal, direct voter contact: text, phone calls, chatbots, mail, and Zoom.

12 MILLION VOTERS ENGAGED
Building for A Better 2021.
This cycle we organized even when we couldn’t always gather. Our bedrooms became war rooms. Our screens became our clipboards. Our mailboxes became ballot boxes. And our kids became our data interns.
This cycle we turned challenging moments into civic momentum. New voices ran for office and won. More people registered to vote than ever before. And even more people made it to the polls.
And this cycle we won where it matters most. We couldn’t always show our faces but we made our voices heard. We couldn’t always knock doors, but we did keep the House. We didn’t always feel safe, but we organized to protect our neighbors — and the nation.
After a year of progress, we’re looking to the future…

Better Data & Modeling

Better Targeting

Better (shared) Outcomes

Better Representation
Let's Talk About 2021
Partners
Thanks to our partners and clients, we have all made a lasting impact.







Team


























